Our Story



Our mission is to create products high in quality and social currency for all the right reasons.



Designated Dog® came to be one Cape Cod summer after a curious Golden Retriever named Harley kept jumping onto the driver’s seat of her parent’s truck. Harley sat behind the wheel with a watchful eye so often that she earned the nickname "Designated Dog". The notion of our dogs taking care of us would go on to inspire a series of T-shirts featuring dogs doing kindhearted "human" activities. What began as a funny idea with friends and family has grown into a brand dedicated to creating apparel both high in quality and social currency, for dog lovers everywhere.